During the divine celebration of Rath Yatra in Jagannath Puri, the Seva Bhav Initiative quietly brought food, relief, and safety to over a million devotees. Behind the vibrant visuals of chariots and chants, the Adani Group conducted a massive effort of compassion under the philosophy Seva Hi Sadhna Hai. The Seva Bhav Initiative, in collaboration with ISKCON and local heroes, ensured over 4 million sattvic meals were freshly prepared and distributed. The initiative was eco-conscious, with biodegradable plates and compost-ready waste systems, proving seva can be sustainable too.
Rescue teams from the Nolia community saved 156 lives, equipped by the Adani Group—yet another arm of this selfless operation. From lifeguards to sanitation workers, from the police to railway staff—every unsung hero was honoured with the same prasadam served to devotees.
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